Mableton Needs a Champion and a Tagline

Who will be Mableton's champion and what will be its tagline?

According to the members of the Technical Assistance Program of the Urban Land Institute, what Mableton needs is a champion.

In their one-day analysis of the Mableton community, these individuals from various professional backgrounds determined that Mableton must identify key leadership to become successful in its redevelopment efforts.

Most importantly, Mableton needs what the ULI TAP members have called a "champion," who would "champion Mableton without the distraction of competing interests from other parts of the county. Mableton needs someone who can provide vision, inspiration and leadership."

More than likely, this individual would be paid to focus solely on leading Mableton into the future successfully, TAP members told Patch at the August South Cobb Redevelopment Authority meeting.

On top of identifying its champion, Mableton needs a brand positioning statement and tagline, TAP members concluded.

"A brand positioning statement should be written about the vision and values that Mableton represents to current residents, businesses, etc," the TAP recommendations state. "The brand positioning statement should represent the core of what and who Mableton is and what the community desires to be in the future. The brand positioning statement will be the first step in 'telling the Mableton story.'"

After the statement has been drafted and approved by a Marketing Advisory Action Committee, which will also be established after a champion is named, the group should seek to find a tagline for Mableton, something like Nike's "Just Do It" or American Express' "Don't Leave Home Without It."

Patch wants to know: Who would you name as Mableton's "champion?" What do you think Mableton's tagline should be? Tell us below in the comments!

C. Vinson September 12, 2012 at 06:16 PM
Melissa, I hear what you're saying, but his name is everywhere for a reason. His family has been in Mableton for YEARS. Barnes Hardware--his family. He is the main reason we got the Amphitheatre. He would be considered an elder stateman much like Sam Massell. I'm not saying that he's the only one who can do this, but because of his family's history in the area it seems like a good fit. As far as politics, everything is about politics. Sometimes it's good, sometimes it's a necessary evil.
C. Vinson September 12, 2012 at 06:28 PM
Melissa I agree that we should be able to find decent activities and services in our area. I've lived in Mableton for 22 years. I like many of the things we do have, and have seen it grow from a cow pasture to more of a suburb. We do have a ways to go and most of this is due to old heads and old perceptions. I checked out your website. If I hadn't I wouldn't have known that there was more to Mableton Rocks other than the concert that evening. Somehow you need to get the word out.
Kiri Walton September 12, 2012 at 06:41 PM
You can always get the word out on South Cobb Patch.
Valerie September 12, 2012 at 07:07 PM
Mableton was a better place to live before they got rid of the cow pastures. I personally do not like what our small town has turned into!! There is way too much violence here these days.
Monica DeLancy September 12, 2012 at 07:15 PM
Mableton Pride Let's Ride. As far as champions remember we just elected Lisa Cupid to take the helm and move the vision for the entire South Cobb Area to move forward which includes Mableton. I believe MIC has a number individuals who works hard to improve the quality of life for Mableton. Thank you to Joel Cope for currently serving as the President. I echo Larry King for naming Albert McRae with all of his work he has done with Mableton Day. I commend Mellissa Banks for spearheading Mableton Rocks. In the end it's going to take a number of people to get it done, and it's great to know that people such as the ones I have named volunteer their time enrcih the residents, and neighborhoods in the Mableton Area.


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