According to the members of the Technical Assistance Program of the Urban Land Institute, what Mableton needs is a champion.
In their one-day analysis of the Mableton community, these individuals from various professional backgrounds determined that Mableton must identify key leadership to become successful in its redevelopment efforts.
Most importantly, Mableton needs what the ULI TAP members have called a "champion," who would "champion Mableton without the distraction of competing interests from other parts of the county. Mableton needs someone who can provide vision, inspiration and leadership."
More than likely, this individual would be paid to focus solely on leading Mableton into the future successfully, TAP members told Patch at the August South Cobb Redevelopment Authority meeting.
On top of identifying its champion, Mableton needs a brand positioning statement and tagline, TAP members concluded.
"A brand positioning statement should be written about the vision and values that Mableton represents to current residents, businesses, etc," the TAP recommendations state. "The brand positioning statement should represent the core of what and who Mableton is and what the community desires to be in the future. The brand positioning statement will be the first step in 'telling the Mableton story.'"
After the statement has been drafted and approved by a Marketing Advisory Action Committee, which will also be established after a champion is named, the group should seek to find a tagline for Mableton, something like Nike's "Just Do It" or American Express' "Don't Leave Home Without It."
Patch wants to know: Who would you name as Mableton's "champion?" What do you think Mableton's tagline should be? Tell us below in the comments!