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Mableton Needs a Champion and a Tagline

Who will be Mableton's champion and what will be its tagline?

According to the members of the Technical Assistance Program of the Urban Land Institute, what Mableton needs is a champion.

In their one-day analysis of the Mableton community, these individuals from various professional backgrounds determined that Mableton must identify key leadership to become successful in its redevelopment efforts.

Most importantly, Mableton needs what the ULI TAP members have called a "champion," who would "champion Mableton without the distraction of competing interests from other parts of the county. Mableton needs someone who can provide vision, inspiration and leadership."

More than likely, this individual would be paid to focus solely on leading Mableton into the future successfully, TAP members told Patch at the August South Cobb Redevelopment Authority meeting.

On top of identifying its champion, Mableton needs a brand positioning statement and tagline, TAP members concluded.

"A brand positioning statement should be written about the vision and values that Mableton represents to current residents, businesses, etc," the TAP recommendations state. "The brand positioning statement should represent the core of what and who Mableton is and what the community desires to be in the future. The brand positioning statement will be the first step in 'telling the Mableton story.'"

After the statement has been drafted and approved by a Marketing Advisory Action Committee, which will also be established after a champion is named, the group should seek to find a tagline for Mableton, something like Nike's "Just Do It" or American Express' "Don't Leave Home Without It."

Patch wants to know: Who would you name as Mableton's "champion?" What do you think Mableton's tagline should be? Tell us below in the comments!

Just A Grunt September 11, 2012 at 12:53 AM
For the slogan: "A little country near the city" "Small town living near the big city" "Close enough to be exciting, far enough to be relaxing" Have not a clue on who could champion this area.
M&M September 11, 2012 at 12:14 PM
I think MIC does an excellent job in championing our area.
Kiri Walton (Editor) September 11, 2012 at 12:54 PM
They were thinking of an individual.
C. Vinson September 11, 2012 at 01:34 PM
As far as a champion, the first "individual" that comes to mind is Governor Roy Barnes. Look around the city. His name is everywhere. Just off the top of my head a tagline could be "Life is Marvelous in Mableton." or "Things are Magnificent in Mableton."
Larry King September 11, 2012 at 02:47 PM
Albert McCrae speaks about the future and vision for Mableton and South Cobb more eloquently and with more enthusiasm than anyone. Look no further for a "Champion".
C Redmond September 12, 2012 at 11:56 AM
A "Champion" for Mableton is a great idea. Buckhead has taken that route with Sam Massell, "Mayor of Buckhead." He is president of the Buckhead Coalition and a former Atlanta mayor.
Melissa "Mad Mel" Banks September 12, 2012 at 06:00 PM
Yes! Mableton is an awesome location - we are right near downtown and we have plenty of space for businesses and neighborhoods. The problem is I think there has been a conflict of interest from our former members of government and too concerned with their own profit and this has left our little town with empty buildings!! We have so much to offer and have to rebrand our value to neighboring cities!! We shouldn't have to drive to Marietta or Austell for restaurants.. we shouldn't have to go somewhere else for a service, plumber, baker, or barber!! Mableton Rocks! Thats the whole purpose of our concert - to bring people out to a community event! To get people involved and talking about what we want from our government, neighbors and as a city!! We have lost ourselves and our identity as a community. Even tlaking to small business owners that have businesses in the area - I hear them talk negatively - and we have to change peoples perspective - from the inside out - only then can we really move forward! Only then can we start to revitalize this area!! Bring back community events, parades, activities within our town and you will see a change from teh residents!!!!!!!!!!!!!!!!!!!!
Melissa "Mad Mel" Banks September 12, 2012 at 06:04 PM
I also want to say this.. when I first talked about creating the MBE Mableton Business Exchange - with Deborah F this is EXACTLY why we decided to move forward with it. To get business owners here to discuss what they see and what they need. Having ideas and groups that work towards a common goal is essential. Not only are people our neighbors, but they are our business owners, our school moms, our social groups - and we MUST MUST MUST have a local government that responds to us. WHy does EAST cobb get their sidewalks maintained and the grass cut on a consistent basis?? Because if it doesn't happen you have 100 residents calling and complaining!! And honestly we need people in our town to care!! Every time I see a street corner that has junk or something on it... I talk to the owner and ask them to remove it - and even moved stuff just to get it gone!! Its time we take responsibility for what Mableton has become or the image it has - because it's the residents that determine what is acceptable in a community and what is not!! We need to inspire - and give people a voice - give people a method for making those actions come to fruition!!
Melissa "Mad Mel" Banks September 12, 2012 at 06:09 PM
Just because his name is everywhere doesn't necessarily mean he would be a good individual for improving our area. I am sorry but I honestly think an individual with no reason to profit or benefit from the growth or decisions may be the best way to go. And I am not insinuating anything but that as a political figure he may be hesitant to move forward with progress or projects because of his political affiliations - and I am so tired of all the political games that have happened here. As someone that has been calling tirelessly for local business owners to get involved in a community project www.MabletonRocks.com the most common response I get - is we can't really support it because of the politics in Mableton. It's who you know . And again - I am not saying Mr. Barnes wouldn't be able to work for us - I just really think a political figure may not be the best.
Melissa "Mad Mel" Banks September 12, 2012 at 06:15 PM
I am so sorry - about all the comments - but this is something I am very passionate about - because I have seen the frustration and feel the frustration as our town seems to change daily. There is also a sense of competition in Mableton that makes NO sense to me whatsoever. When MBE was created there were some in other business associations that questioned us and our motives - and actually we felt like we were being shunned. When you have a function or event in Mableton - there are certain organizations that seem to get irritated and see it as "competition " for their events, their fundraisers. I understand there is a bit of political wheeling in dealing I understand sometimes people get things done and the movers and shakers of "mableton" but that doesnt mean there aren't other people who have good ideas, good intentions and positive programs to bring to the table. I also think there has to be an open dialog with the community and MIC is a step towards that but I still think there are some residents who feel that their voice isn't heard because it may differ from the "normal way of doing things." I think the "normal way of doing things" hasn't worked for us in the last 10 years. My father was business owner for over 30 years in Mableton - I have been a resident my entire life. I am a small business owner and developed MABLETON ROCKS to bring something back to our community. Granted that vision isn't yet realized but a glimpse is there. And there are so many others too!
C. Vinson September 12, 2012 at 06:16 PM
Melissa, I hear what you're saying, but his name is everywhere for a reason. His family has been in Mableton for YEARS. Barnes Hardware--his family. He is the main reason we got the Amphitheatre. He would be considered an elder stateman much like Sam Massell. I'm not saying that he's the only one who can do this, but because of his family's history in the area it seems like a good fit. As far as politics, everything is about politics. Sometimes it's good, sometimes it's a necessary evil.
C. Vinson September 12, 2012 at 06:28 PM
Melissa I agree that we should be able to find decent activities and services in our area. I've lived in Mableton for 22 years. I like many of the things we do have, and have seen it grow from a cow pasture to more of a suburb. We do have a ways to go and most of this is due to old heads and old perceptions. I checked out your website. If I hadn't I wouldn't have known that there was more to Mableton Rocks other than the concert that evening. Somehow you need to get the word out.
Kiri Walton (Editor) September 12, 2012 at 06:41 PM
You can always get the word out on South Cobb Patch.
Valerie September 12, 2012 at 07:07 PM
Mableton was a better place to live before they got rid of the cow pastures. I personally do not like what our small town has turned into!! There is way too much violence here these days.
Monica DeLancy September 12, 2012 at 07:15 PM
Mableton Pride Let's Ride. As far as champions remember we just elected Lisa Cupid to take the helm and move the vision for the entire South Cobb Area to move forward which includes Mableton. I believe MIC has a number individuals who works hard to improve the quality of life for Mableton. Thank you to Joel Cope for currently serving as the President. I echo Larry King for naming Albert McRae with all of his work he has done with Mableton Day. I commend Mellissa Banks for spearheading Mableton Rocks. In the end it's going to take a number of people to get it done, and it's great to know that people such as the ones I have named volunteer their time enrcih the residents, and neighborhoods in the Mableton Area.

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